Benham International’s exclusive Saudi Arabian distribution arm Gentelle Hotel Supplies Co. Ltd has announced its participation in the ‘The Hotel Show – Saudi Arabia, 2018’; the Saudi Kingdom’s premier hospitality and food industry event that will host industry experts to share ideas, trends and insights.
Gentelle Hotel Supplies Co.Ltd is based in Jeddah and is a manufacturer of premium quality bed, bath, and banquet linen. It will be showcasing its comprehensive range of three to five star bed linen, bath linen, hospitality linen, and its star product, the 100% natural latex pillows crafted from the sap of rubber trees.
The product line that will be on display at The Hotel Show will specifically include bed sheets, bed protectors, pillow protectors, mattress toppers, feather duvets, towels, luxury bathrobes, and feather pillows among others.
The Company will also be promoting its water-proof pillow protectors as an essential for hotels, advocating it for its hygiene factor that assures guests of resting on a ‘safe pillow’, a spokesperson said. “Pillow protectors offer a sense of satisfaction to guests whilst also preserving the quality of pillows and extending its lifetime for hotels, by reducing the need for laundering them and significantly cutting down on maintenance costs”, he further added.
Commenting on Gentelle’s participation for the second time at ‘The Hotel Show – Saudi Arabia’, the Company’s Director Operations – Milhan Haniffa said “Benham International bears a decade long track record of delivering tailor made solutions to its customers, and maintaining premium standards of product quality. When the Company expanded its operations to Saudi Arabia, the challenge was to be among the fittest to cater to the industry. Despite heavy competition, Gentelle Hotel Supplies Co. Ltd secured untapped clients, especially some of the project owners who were at the same Hotel Show last year; they’ve now become partners and ambassadors of our brand. We are excited about our participation in this show once again, as we see great potential in meeting new people and exploring new projects”.
The Company further stated that there is already an upward trend of the hotelier industry in Mecca and Madinah. The regulatory changes in the Saudi tourism board which is now conducive to attract outside visitors apart from the two holy places would definitely make business in this field more enterprising.
The Hotel Show Saudi Arabia is host to the hospitality industry, and will attract over hundreds of global brands and over 6,000 attendees. The event is billed as a perfect platform for buyers and sellers to meet annually to do business and network with industry peers. Besides bringing the industry together, the Show will also feature ‘Continuing Professional Development’ (CPD) seminars and conduct an inter-hotel culinary competition.
The event that will take place from the 10th – 12th of April this year is promoted to offer a unique platform for global suppliers to find new partners in the region and promote their brand to hoteliers, restaurateurs, interior designers, developers and architects. It also provides an opportunity for participants to connect with powerful decision makers from the likes of Saudi Bin Ladin, Saudi Oger, Marriot, Fairmont, Sofitel and Hilton.
Incorporated in the year 2006, Benham International manufactures home and hotelier linen crafted with exquisitely woven fabrics from premium quality Asian cotton, supplied under its flagship brand ‘Gentelle’. Its line of products undergoes stringent quality measures that are included in the processing of the delicate linen fabrics.
The Company caters to an international clientele panning across Sri Lanka, Pakistan and Saudi Arabia, of which its Saudi Arabian distribution arm is known as Gentelle Hotel Supplies Co. Ltd. Benham International is also involved in supplying emergency relief material to NGOs and other distress management organizations.
