Otherwise – the industry wouldn’t have let Booking.com, Expedia, TripAdvisor etc. run roughshod over the entire marketplace. It wasn’t disruption – it was takeover. And you all gave up on your customers – you’ve let them be forced through a price driven ‘farmers market’ of decision making – completely out of your control.
Otherwise – the industry wouldn’t spend millions believing that digital technology will save the day – will create better ‘experiences’ for customers and potential… Read on.
